The Hybrid Dynamic Model

April 17, 2015

The Hybrid Dynamic Model is a modern approach to structuring an organisation’s portfolio that allows for multiple ways of working to co-exist from innovation to utility work and for that work to change which processes, cultures and practices it uses over time.

An “Operating Model” describes how an organisation does its business in terms of both its structure and its behaviour – it is the business architecture. An “Operating Model” exists in every organisation, whether it is explicitly written down or simply a collection of processes and practices. The Operating Model includes how strategy flows through planning and delivery, how money is spent and controlled, how governance works, how people are organised, how quality is assured etc. If the Operating Model is inefficient or unable to react well to change, everything else suffers.

Many organisations evolve an Operating Model that fits their stable way of working, allowing for a focus on efficiency and improvement, driving out variation. This approach can work well in periods of stability but makes organisations brittle and unable to react well to change because the only way the organisation knows how to deal with things is to apply its tried and tested approaches. When the environment is less stable, or the variety of work types increases a Hyrbid Dynamic Model is more appropriate.

A useful mechanism for understanding different types of work, and the different approaches that may be applicable to delivering them within a portfolio is the “Commoditization Scale”. The Commoditization Scale describes a range of types of work from innovation (undefined, rare, speculative and high risk) to more commodity/utility (well defined, ubiquitous, and less differentiated with lower risk).

These different types of work require different ways of working, contractual models, technologies, supply chains, cultures, processes etc. More well understood work is more predictable and manageable by its nature, whereas the opposite is true for less well-understood work.

Commoditization scale Commoditization scale inspired by Simon Wardley – CSC Leading Edge Forum